This guide to strategically planning a menu offers a wealth of information on designing and pricing for profit. Contents include a new section on the psychological aspects of menu pricing, expanded coverage of health-food, ethnic, and international menus, and additional terms for enhancing menu descriptions.

Author: Jack E. Miller, David V. Pavesic
Publisher: Wiley
Published: 07/18/1996
Pages: 240
Format: Paperback
Weight: 1.26lbs
Size: 10.98h x 8.54w x 0.58d
ISBN: 9780471287476

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