The Rainbow Cookbook uses recipes and activities to introduce children to the Rainbow concept of nutrition. The Rainbow Program teaches young children simple ways to maintain a healthy lifestyle. It encourages convenient daily changes that lead to sustainable health improvements. The program's core message is: "Rainbow foods are healthy." This maxim highlights the concept that richly colored, natural foods are necessary components of good health and should be consumed daily. The Rainbow Cookbook involves an interactive curriculum to encourage children to implement healthy habits when choosing snacks and meals.

All of us, young and old, should eat Rainbow Foods regularly. The Rainbow Program targets children, but its ultimate goal is to reach entire families by encouraging adults and kids to shop together and cook together. The program is intended to improve the health of all ages, starting with the young. By working together, the generations can learn from each other, having fun in the process of nourishing their bodies.

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